the content creator society

Welcome to the Content Creator Society. Here, creators from every corner of the industry come together to forge a vibrant community driven by connection and storytelling. Our weekly podcasts are just the beginning—providing a symphony of voices that offer business acumen and creative motivation. This is where your journey elevates from content to phenomenon.

Unveiling the Past, Shaping the Future: A Journey with Morgan Ross
Bonar Bulger Bonar Bulger

Unveiling the Past, Shaping the Future: A Journey with Morgan Ross

In episode four of the Content Creator Society podcast, hosts Bonar Bulger and David Ross are joined by Morgan Ross (no relation to David), a content creator known for his work on the Old Toronto Series and Old Canada Series. These online platforms focus on curating historical content and producing mini-documentaries, often involving sponsored projects that allow Morgan to maintain creative control while promoting complementary products.

Morgan shares his journey from being a musician to pursuing graduate school in Canadian history and eventually starting the Old Toronto Series as a hobby. This led to significant growth on social media platforms, especially Facebook, where his content has attracted over a million followers across Canada. He emphasizes the organic nature of his growth and sponsorships, largely driven by his passion for history and ability to create content that resonates with a broad audience.

The conversation also touches on the challenges and opportunities of working with brands, the importance of genuine content, and the potential risks of relying on social media platforms that can change or disappear. Morgan highlights the DJI Osmo Pocket 3 as a crucial tool for content creation, praising its ease of use and quality.

Throughout the episode, Morgan, Bonar, and David discuss the value of historical content, the balance between entertaining and educational material, and the significance of personal connections and introductions in the content creation industry.

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A Closer Look at the Vicious Cycle of Short-Form Content: Insights and Reflections
Bonar Bulger Bonar Bulger

A Closer Look at the Vicious Cycle of Short-Form Content: Insights and Reflections

Meta is leveraging AI within Instagram Reels to create a more intuitive match between content creators and brands. This integration within Instagram's Creator Marketplace allows brands to more efficiently discover creators who align with their campaign objectives. The update also introduces video catalogs and Reminder Ads aimed at boosting user engagement and conversion rates, demonstrating Meta's commitment to optimizing advertising efficacy on its platforms.

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Creating with Jon Simo: Bursting Bubbles and Building Brands
Bonar Bulger Bonar Bulger

Creating with Jon Simo: Bursting Bubbles and Building Brands

In this episode of the Content Creator Society podcast, we dive into the realities of being a content creator, pulling back the curtain on the often glamorized life of making and sharing content online. Our guest, Jon Simo, shares his journey from working in the traditional ad industry to embracing the one-man-band approach to content creation. We discuss the challenges of managing business logistics as an individual creator, from navigating payment terms with big companies to the impact of illness on workflow. Jon also highlights the importance of standing out in a competitive field and the value of long-term partnerships with brands over one-off projects. Additionally, we explore the role of mental health in the creative process and the benefits of simple strategies like taking walks for idea generation. Finally, we touch on the potential of AI tools in content creation and the need for creators to differentiate themselves in a rapidly evolving industry. Join us for an insightful conversation that sheds light on the business side of content creation and the strategies that can help creators thrive.

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Catching the Action with Sebastian Kubatz: A Deep Dive into the Porsche Ice Experience
Bonar Bulger Bonar Bulger

Catching the Action with Sebastian Kubatz: A Deep Dive into the Porsche Ice Experience

In this captivating episode of the "Content Creator Society," we delve into the intricate world of high-end content creation with our guest, Sebastian Kubertz. Known for his exceptional work with Porsche, Sebastian shares his experiences from behind the lens, offering listeners an exclusive look into the challenges and triumphs of photographing one of the world’s most prestigious car brands. Join us as we explore the dedication required to bring luxury and speed to life through photography, providing insights that are as inspiring as they are informative. This episode is a must-listen for anyone intrigued by the art and dedication behind exclusive content creation.

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Chasing Winter: Capturing the Porsche 911 Dakar in Quebec with Canada's Top Content Creators
Bonar Bulger Bonar Bulger

Chasing Winter: Capturing the Porsche 911 Dakar in Quebec with Canada's Top Content Creators

In this episode of the Content Creator Society podcast, host Bonar Bulger returns after a two-year hiatus to kick off season two. He is joined by content creators Josh White, Victor Radics, and Lucas Scarfone to discuss a recent project they worked on for Porsche Canada in Quebec City. The project involved capturing media content for the Porsche 911 Dakar, an off-road sports car.

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Bryan Chang on the importance of keeping connected.
Season 1 Bonar Bulger Season 1 Bonar Bulger

Bryan Chang on the importance of keeping connected.

In this episode of Content Creator Society, the host interviews passionate fitness coach and entrepreneur, Brian Chang. Brian discusses how he turned his passion for fitness into a thriving personal brand on social media. He transitioned from working in a conventional gym to self-employment, developing a client base that resonates with his personal training and lifestyle approach.

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