Driving Innovation:
Cadillac Fairview x Porsche
A Retail Evolution

RETAIL

In the face of the pandemic, we forged a strategic alliance between Cadillac Fairview and Porsche Cars Canada. We enhanced Cadillac Fairview properties by incorporating Porsche's test drive program, simultaneously connecting Porsche with a wider audience of potential customers.

Our involvement went further than crafting a video about Cadillac Fairview's retail advancements. We played a hands-on role in shaping the partnership and managing the test drive program. Our work demonstrates our ability to go beyond typical media engagements, employing innovation to develop compelling retail experiences.

production team

Agency — Steak+Sizzle
Producer/Director — Bonar K. Bulger
Director of Photography — Chris Monteiro
Cinematographer — Ash Xavier
Photographer — Jordan Lenssen
Editor — Justin Dhama

the Brief

Cadillac Fairview wanted to showcase its retail innovation division, Ravel, and the groundbreaking advances they have fostered. Their drive to highlight how successful retail hinges on innovation required special emphasis. They also sought to underscore their groundbreaking partnership with Porsche, tying it back into their innovation narrative.

Our task extended beyond crafting compelling media about Cadillac Fairview's innovative stature; our assignment encompassed facilitating a unique retail experience. We were entrusted with aligning Cadillac Fairview and Porsche Cars Canada in a strategic partnership which birthed an inventive test drive program. Moreover, we were required to communicate Cadillac Fairview’s innovative spirit in an engaging manner, effectively translating their message to their desired audience.

the SOLUTION

To execute the clients' brief, we tapped into our knack for creating engaging narratives. We brought to life a spirited three-minute mini-documentary, anchored by a charismatic host and peppered with insightful interviews. This documentary highlighted the innovations of the Ravel division and showcased the strategic partnership between Cadillac Fairview and Porsche Cars Canada. Tailored specifically for digital distribution, the fast-paced, entertaining film was designed to engage audiences on websites and LinkedIn.

A key part of our contribution was brokering the partnership between Cadillac Fairview and Porsche Cars Canada. This symbiotic association allowed Porsche to run test drives, raise brand awareness for the Taycan, and tap into Cadillac Fairview's well of potential customers. Simultaneously, Cadillac Fairview enhanced their brand image by aligning with the prestige of Porsche, while providing their clientele with an unparalleled test drive experience. This collaboration created a unique presence in the marketplace, testifying to the power of innovative, cross-industry partnerships.