PORSCHE ICE
EXPERIENCE.
COORD: 46.1953° N, 73.9161° W
THE
COLLISION.
During our engagement documenting the Porsche Ice Experience, an unplanned opportunity arose to collaborate with Olympic figure skater Elladj Baldé. The client’s request was sudden: produce a short, emotive film during Elladj’s brief downtime, without compromising the primary mission.
Operating "on the fly" in Ontario's sub-zero backcountry is a logistical gauntlet. We faced a rigid commercial schedule where productivity was non-negotiable. To capture this asset, we had to morph our team into a shadow unit that could seize fresh content without disrupting the primary $1M+ commercial set.
VARIABLE_01: COMMERCIAL_LOGISTICS // FIELD_SPEC: 911_C4S
DRIVEN BY DREAMS was the pivot point. It required a 100% efficiency model where senior leads were split to manage two independent sets simultaneously—capturing high-velocity artistic content in the cracks of a heavy automotive schedule.
THE SOLUTION.
FIELD_ACQUISITION // MOTION_CAPTURE
In responding to the spontaneous request, our team demonstrated extraordinary agility.
Dividing into smaller, specialized groups we ensured the primary assignment—the Porsche Ice
Experience—continued to progress seamlessly. Simultaneously, we mustered a separate crew to
lean into the unique challenge of capturing Elladj’s remarkable artistry, without compromising
on our steadfast commitment to quality.
Our solution was characterized by creative problem-solving. One standout decision involved
equipping Josh White with a pair of skates, thereby enabling him to move fluidly
with Elladj, capturing close-up footage of his performance. By leveraging Josh's skills and
adaptability, we were able to create more intimate and dynamic shots that truly encapsulated
Elladj's talents.
MISSION
OUTCOMES.
MISSION SUCCESS VIA STEALTH DEPLOYMENT
VELOCITY
RESOLUTION