CASE_RECORD // 001

PORSCHE ICE
EXPERIENCE.

PROJECT: DREAMERS CLIENT: PORSCHE CARS CANADA TALENT: ELLADJ_BALDÉ
LOC: MECCAGLISSE_QC // -14°C
COORD: 46.1953° N, 73.9161° W
MISSION_INTEL // THE VARIABLE

THE
COLLISION.

During our engagement documenting the Porsche Ice Experience, an unplanned opportunity arose to collaborate with Olympic figure skater Elladj Baldé. The client’s request was sudden: produce a short, emotive film during Elladj’s brief downtime, without compromising the primary mission.

“Capture precisely what the client desires, without missing a beat on the original project.”

Operating "on the fly" in Ontario's sub-zero backcountry is a logistical gauntlet. We faced a rigid commercial schedule where productivity was non-negotiable. To capture this asset, we had to morph our team into a shadow unit that could seize fresh content without disrupting the primary $1M+ commercial set.

Porsche profile VARIABLE_01: COMMERCIAL_LOGISTICS // FIELD_SPEC: 911_C4S
OPERATIONAL_BRIEF

DRIVEN BY DREAMS was the pivot point. It required a 100% efficiency model where senior leads were split to manage two independent sets simultaneously—capturing high-velocity artistic content in the cracks of a heavy automotive schedule.

SECTION_03 // THE DEPLOYMENT
PERSONNEL_MANIFEST
CLIENTPorsche Cars Canada
AGENCYSteak+Sizzle
PRODUCER / DIRECTORJakob Poskiesinski
DIRECTOR OF PHOTOGRAPHYChris Monteiro
CINEMATOGRAPHERJosh White
PHOTOGRAPHERViktor Radics
COLOURGrant McNair
EDITOR / SOUNDJustin Dhama

MISSION
OUTCOMES.

0% PRIMARY UNIT DISRUPTION RATE //
MISSION SUCCESS VIA STEALTH DEPLOYMENT
4XDEPLOYMENT
VELOCITY
8KACQUISITION
RESOLUTION
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Mercedes-AMG and Alegra Motorsports Season Coverage