Porsche Taycan Interactive Stories
automotive
When Porsche launched the Taycan, their first all-electric car, they knew it was crucial to educate their audience on its innovative features. We developed a unique, immersive experience by harnessing the power of Instagram Stories, taking users on an interactive journey to discover the elegance and sophistication of the Taycan.
production team
Executive Producer — Bonar K. Bulger
Producer — James Wright
Director — Jakob Pospieszynski
Director of Photography — Chris Monteiro
Camera Operator — Justin Dhama
Editor/Sound Design — Justin Dhama
the Brief
Porsche Cars Canada approached us with an exciting but challenging task. They were gearing up to launch their very first electric vehicle, the Taycan. More than just the unveiling of a vehicle, this represented a significant leap into the future for them. Porsche needed an effective way to familiarize their audience with this new model's groundbreaking features, while keeping the charm and elegance inherent to Porsche intact. The ask was clear: an innovative approach to deliver engaging and educative content about the Taycan in a format that would resonate with their audience.
the SOLUTION
Our answer to this challenge was Instagram Stories - a platform that, when used right, can transform into a dynamic canvas for interactive storytelling. Creating an absorbing, educative guide about the Porsche Taycan using this medium enabled us to directly engage potential buyers and car enthusiasts, taking them on an informative, digital journey through the nuanced details and exciting features of Porsche's first electric car. Each tap unfolding a new aspect, the experience was designed to connect with the audience in a way that was both enlightening and captivating.
Taycan Interactive Experience.
Launching the Taycan, Porsche's inaugural electric car, required a unique approach. We responded with an interactive Instagram Stories guide, turning a product reveal into a captivating journey through the Taycan's features.