Unveiling the Past, Shaping the Future: A Journey with Morgan Ross

May 8

In episode four of the Content Creator Society podcast, hosts Bonar Bulger and David Ross are joined by Morgan Ross (no relation to David), a content creator known for his work on the Old Toronto Series and Old Canada Series. These online platforms focus on curating historical content and producing mini-documentaries, often involving sponsored projects that allow Morgan to maintain creative control while promoting complementary products.

Morgan shares his journey from being a musician to pursuing graduate school in Canadian history and eventually starting the Old Toronto Series as a hobby. This led to significant growth on social media platforms, especially Facebook, where his content has attracted over a million followers across Canada. He emphasizes the organic nature of his growth and sponsorships, largely driven by his passion for history and ability to create content that resonates with a broad audience.

The conversation also touches on the challenges and opportunities of working with brands, the importance of genuine content, and the potential risks of relying on social media platforms that can change or disappear. Morgan highlights the DJI Osmo Pocket 3 as a crucial tool for content creation, praising its ease of use and quality.

Throughout the episode, Morgan, Bonar, and David discuss the value of historical content, the balance between entertaining and educational material, and the significance of personal connections and introductions in the content creation industry.

Show Notes: Content Creator Society Season 2, Episode 4

Hosts: Bonar Bulger David Ross

Guest: Morgan Ross, Content Creator and historian.

Instagram: @OldToronto // @OldCanadaSeries

View this post on Instagram

A post shared by Old Toronto Series (@oldtoronto)

YouTube: Old Toronto Series

Duration: 35:55

Episode Summary:

In this episode, Bonar Bulger and David Ross are joined by Morgan Ross, a distinguished content creator and historian known for his work on the Old Toronto Series and Old Canada Series. The trio talks through the intricacies of content creation within the context of history as a subject matter, exploring the fusion of passion and profession, the evolution of content consumption, and the delicate balance of commercial partnerships.

Topics Discussed:

Introduction of Guests:

Morgan shares his multifaceted background, from his initial foray into music to his eventual pivot toward history, driven by a profound love for the past and storytelling. His projects, Old Toronto Series and Old Canada Series point to his commitment to unearthing and sharing the rich tapestry of Canadian history.

The Art of Content Creation:

The conversation delves into the organic growth of Morgan's platforms, highlighting the unique challenges and rewards of creating content that resonates on a deeply personal level with audiences. Morgan's approach exemplifies the power of authenticity and passion in building a dedicated following.

Navigating Brand Partnerships:

Morgan provides insight into his experiences with commercial collaborations, emphasizing the importance of aligning with brands that respect the creator's vision and integrity. His work with Volkswagen, among others, serves as a prime example of how historical content can seamlessly integrate with contemporary marketing strategies, creating mutually beneficial outcomes.

The Importance of Historical Content:

The discussion underscores the significance of history in today's digital landscape, where the past serves not only as a source of nostalgia but also as a beacon of knowledge and understanding. Morgan's dedication to presenting history in an accessible and engaging manner invites audiences to explore their heritage and the world around them in new and meaningful ways.

Tools of the Trade:

Morgan shares his indispensable tools for content creation, including the DJI Osmo Pocket 3, which revolutionizes the way he captures and shares historical narratives. His emphasis on allowing oneself to follow intellectual curiosities highlights the importance of creativity and exploration in the content-creation process.

Transcript

Welcome everybody to episode number four of the Content Creator Society.

My name is Bonar Bulger and I'm joined by my host David Ross.

Dave?

Hello!

We're back.

We're back at it.

Actually, you're back because episode number three was episode number one for you.

So this is like, this is repeatable now.

Yeah, yeah, that's right.

We're now in, like, the Cinetron collection is going to be complete here.

Yeah, yeah, well, I'm looking forward to number three, but I want to preface today, just before we get going, there is construction in the studio right now, so you may hear saws or banging or something like that.

I mean, there's always construction.

They're building an indoor studio.

Someone's going to be kidnapped in this and they're going to make a music video or something.

Yeah.

It's happening out there.

So just know that there are, there are noises out there and it is what it is.

Today we are joined by, aptly named, Morgan Ross.

No relation.

Morgan, welcome.

Thanks for having me.

I'm a pleasure.

Morgan, why don't, as opposed to me giving people the 30,000 foot overview, why don't you give us your elevator pitch and 30,000 foot overview so people know who you are and where you come from?

I do a whole bunch of things, but I run two things called Old Toronto Series and Old Canada Series, which are just kind of online, predominantly online series where I curate historical content, but I also do a lot of short form, like mini documentaries about things.

But I've also kind of delved into, you know, a lot of kind of sponsored things and kind of trying to find a fine line of, like finding clients wherein they kind of stand back and let me do my thing, but also in a manner in which is complimentary to whatever product they kind of, you know, control or promote or sell or whatnot.

So I'm kind of a nerdy history guy that creates nerdy history things that theoretically appeal to nerdy history people who don't know that there are nerdy history people yet.

It's not theoretically.

I'm completely enamored by what you do.

Yeah, we would be in that subcategory you're talking about.

Nerds of the world unite.

So let's dig into this a little bit.

There's a whole bunch of things I want to talk about today, but, you know, I want to start where I think I like to start for the most part and where the audience often wants to know is how did you get started in this?

It's always an interesting story where people started from zero and then you've grown to 250,000 on the Canadian one, I think Canada one, and I think it's about 200,000 on old Toronto.

Oh, yeah, no way more because we have Facebook.

Oh, right.

I'm just talking to Instagram.

Yeah.

Like we've got like good chunk over a million Canadian, like actual Canadian followers from all across Canada.

Instagram is kind of like, I would say Instagram is less than half of like the engagement.

Facebook is predominantly where it is.

Interesting.

Yeah, so I started old Toronto series probably six years ago.

I was a musician.

I had a couple songs that did what I consider quite well.

So I made all this money, what I consider all this money.

And I literally I was like, screw music.

I'm going back to university because I hadn't finished school at that point.

So I went back to school, ended up doing grad school for Canadian history.

And I started old Toronto series just as an Instagram, just kind of curating like cool little, you know, historical photos, putting it on Instagram, then putting it on Facebook.

And it just started out as a hobby.

But then I did I did like a little documentary about Trinity Bellwoods Park here in Toronto.

And, you know, hundreds of people started sharing it and then thousands of people.

So I was just like, OK, I'll do another one.

I ended up getting my first sponsor was Myseum of Toronto, M-Y-S-E-U-M, Myseum of Toronto.

Then I moved my way up kind of in terms of like budget.

And now I am the overlord of Canadian historical nerdy content.

Amazing.

Sounds like that happened really organically for you getting into sponsorships.

Yeah, everything was approached to me like every at every step.

It typically was people reaching out to me, which is a lot better because I've never been too good at just, you know, cold calling people or, you know.

Getting getting clients, it's always typically for me been people reaching out to me.

So that's kind of like how how I started getting clients moving up in terms of budgets.

Yeah, but it was it was very organic.

And but what I would say is like pretty early on, I told my my wife that I was like, there is a market if I can if I can build a following enough, then I kind of am the gatekeeper to that following.

Yeah.

Therefore, I if I work with a client, part of it is the creation of the content, but also the access to that audience.

You are essentially and I think this is really important.

You're you're a modern day publisher, right?

Because the old the model before social media in the 80s, 70s, 60s, so on and so forth was you build a magazine, Hearst magazine, whatever it is, life.

They build an audience.

Their proof of audience is subscription numbers.

That's how many eyeballs they had.

And you're just doing that.

But in today's world.

Yeah.

Was that a flicker of light?

It was.

I just checked to make sure we're still recording.

That's a good way of putting it.

Yeah, that's kind of where you're at right now.

So so it's organic.

Is it is it to build an audience and pick a platform?

It doesn't really matter to do it organically is difficult today.

I mean, you take five, six years ago.

It was a little bit easier.

What what would you attribute the six?

Is it continuous posting?

Is it because it wasn't paid, paid growth?

It was an organic kind of thing or was it paid growth to an extent?

Was there like a mix going on?

Like, how does that work in today's world?

No, I mean, I mean, it's kind of it's kind of cheating to some extent, wherein it's historical content where.

You know, I I didn't create the Blue Jays, I didn't create the 1980s Blue Jays where people love, you know, so it's just like I'm just tapping into things that there's a lot of people that already are interested in.

So to some extent, history history accounts, I don't want to say they're cheating, but they are already are tapping into something that exists that they can have access to for free and that a lot of people are going to find interesting.

Yeah.

So if you're if you're selling widgets, then it's a lot harder to organically convince people to follow a page about widgets.

Yeah.

But if but if you're doing like the history of widgets and, you know, there's a whole bunch of cool widget archival stuff, then that's going to be a lot easier.

So what where do you think that interest comes from?

What like for your audience?

I know like for Toronto, that's such a specific it's a specific place, even though lots of people live there.

What sparks people to like engage and be interested in the history around them?

I think I think we're dealing with a whole bunch of different things.

One being a cultural moment wherein a lot of people are looking for something pleasant outside of politics.

Yeah.

I stay away from politics.

For the most part, with my account, I sneak in some things.

I sneak in some things every once in a while, especially about immigration and stuff like that.

Oh, look how hard it was for every single newly arrived group, stuff like that.

But I mean, I stay away from politics for the most part.

So it's a place where people are going in for the most part.

They're they're consuming something wherein it doesn't immediately cause a kerfuffle.

And and people are looking for something like that right now.

Yeah.

I mean, I know I am.

Yeah.

I I need I need places.

That's why I follow sports so much, I think, because I realized politics was just taking up too much of my soul.

So so I think all Toronto series and all Canada series, to some extent, is is just kind of like.

I don't want to say release, but it's kind of like just like an escape into a different time.

And I mean, I think so many people love history.

And even the people that don't think they love history, love history.

Yeah.

So I just tap into that.

And as far as Toronto goes, I mean, Toronto, I'm from Vancouver.

So I grew up being told to dislike Toronto.

Now I love Toronto and I live here.

But but it's also I mean, the Blue Jays.

I mean, if you're in Hamilton, you love the Blue Jays.

If you're in Vancouver, you love the Blue Jays.

But they are.

You know, synonymous with the CN Tower and.

Yeah.

I got a maple leaf in their logo, like the Maple Leafs do, which are polarizing, to be sure.

Yeah.

So how much of that do you attribute to nostalgia and how much do you attribute to people just wanting to know more about, like kind of the heritage around them or their environment or that kind of thing?

That's a that's a really good question, because I kind of tap into both like.

And for me, they're they're they're very different things, typically like nostalgia is like kind of from a marketing point of view, it's a very, very powerful tool.

And like if I if I kind of see there's like a few day lull of like people being interested in my platforms, I'll you know, I'll whip out Joe Carter or, you know, something ridiculous, just straight up nostalgia stuff and people just lose their mind.

It's just like a pleasant.

But it's also an easy hook.

Yeah.

Right.

It's an easy thing to I know people are going to get like, yeah, super excited.

You know, McDonald's pizza, you know, McDonald's pizza is something that everyone loses their friggin mind over.

Yeah, more.

And it was predominantly a Canadian thing for McDonald's.

So it was I mean, things like that kind of have you're talking about history, but you're also like strategically choosing things that, you know, people are going to.

I don't want to I can imagine a scenario where you're just looking at the McDonald's pizza content you could put up or the war of 1812.

And you're like, which one?

Well, I say this, I've said this many times in interviews, but I'm like, there are some things that I just get so excited about that are just so friggin smart and cool and interesting.

And then like no one will be into it.

Yeah.

And then I'll be like, oh, here's, you know, friggin Domer, the mascot for the Skydome and people lose their fucking their mind.

Yeah.

And I'm like, OK, it's a Domer day, you know, you know, that's a show.

It's a Domer day.

Yeah, that's a meme.

It's at least a T-shirt.

The minimum what the merch you're going to have, I'm sure is going to be spectacular.

I wish I had the rights.

Oh, my God.

So you're building these audiences.

What I find kind of interesting and to circle back to this idea of being a publisher, because you're a modern day publisher, you're building an audience.

You own that audience.

Your business model now is to have brands provide brands access to your audience.

But you're also building on rented land.

Now, that means Instagram and YouTube and Facebook and all these other places is.

Not it's rented land.

Do you ever get concerned as you build your audience that algorithms change the nature of their Twitter is a really great example or X now where it's completely shifted?

And if you build an audience on that and spend all that time building an audience on that platform, a new one must comes along, buys it, changes it.

Do you does that not that it would keep you up at night, but is that anything you think about long term?

No, because I don't.

But I also just don't take myself too, too, too seriously.

Like if things go awry, I've thought about that because I thought there were a couple of times where I thought my account had been hacked.

Yeah.

I think one of them it had.

And I was just kind of like, well.

Yeah, that sucks.

But also.

I mean, I can still create content, it would be elsewhere, I couldn't lose those followers, I could whatever.

Yeah.

And like it would piss me off, but.

I mean, my whole thing is just I like creating content.

So like, I'm aware that one of these platforms could just dissolve.

Yeah.

I mean, I think that's a good one.

Right.

They're talking about that.

Yeah.

And I mean, there's I just set up a TikTok account because I hadn't.

And for some reason now, now that all the talk is of TikTok being shut down, I'm like, oh, maybe I should go over there.

I mean, but but I mean, there's a good there's a good argument for TikTok being shut down.

Yep.

Like the more you the more you realize what the argument for shutting it down is, it makes sense.

So so I mean, I'm kind of.

You know, logical about that, but but that also shows, you know, that you could lose these platforms.

So I mean, I just don't take it too seriously.

It would set me back, but it doesn't change the fact that I create content that clients use on their platforms as well.

Right.

Yeah, they do.

They do.

Just did something with Volkswagen.

We we did both.

We did two things where they released content that I created for them with me in it.

And then I released on their platforms and then I released like a longer form mini documentary on my platform.

Yeah.

Cool.

It was kind of like this.

You know, we both share different things, but created by me.

I saw I was watching some of those.

And when we started this conversation, you you sort of touched on something I think is important is brands allowing you to work and create content in the way that you need to create it.

That's going to satisfy your audience while at the same time.

Making sure that it's on brand and a good example is you did the one where you're going to call in Colin Wood, the dog, all that kind of stuff, which is great.

And then at the end of it, you had like the big Volkswagen logo and I watched that and I was like, hmm, it's interesting because I think there's a lot of content creators, the balance between a brand wanting your world, but also desperately wanting to you're driving an Atlas, I think.

Yeah, see, it's working.

I remember.

Boom, worked.

It was a bold, bold Atlas peak edition.

That's right.

And you had a Toure before and it was big.

See, it resonates with the audience.

The commercial lives on.

It does.

So that's proof, proof right there.

But, you know, how do you do you do?

It seems like you're really personable, so maybe you don't have these these issues.

But I looked at the logo at the end and I thought for a lot of content creators, that would be like, no, I'm not putting your logo on the end of my piece because it's not what I do.

Do you find that's a thing at all in your world?

I mean, I get pushback sometimes.

I saw I saw recently some pushback being like, oh, this is.

You know, I saw some people say like weird, like this guy sold out or something.

As if I'm like, you know, an indie band from 2002.

We get that on YouTube all the time.

I mean, I'm not sure I've ever heard of that.

But I'm not sure I've ever seen that.

I'm not sure I've ever seen that.

I'm not sure I've ever heard of that.

But I'm not sure I've ever seen that.

And so I think it's, I think it's a really interesting thing.

I mean, I think it's a really interesting thing.

I mean, I wouldn't do another car thing, although I do like Porsches.

It's the same company.

It's the same parent company.

Volkswagen is like the top Porsche and Lamborghini.

They're all the same.

They're all the family.

Just saying.

I really do believe that if I'm going to take a sponsor, which I do, I take ones that I actually have some sort of connection with.

I feel like people pick up on genuineness.

I think it's a subtle thing, but if I just all of a sudden was like the rosé wine guy, I'm not a rosé wine guy.

I think people would pick up on the fact that I was lying.

I will be watching for that in the future.

If I see you with a glass of rosé wine and I will be like...

With a wink and a little sparkle in my eye.

Take us behind the curtain a little bit, if you wouldn't mind, about your interactions with these brands.

How do these conversations start and how do you steer what you're going to make for that client?

It's different every time, but a lot of the stuff...

I would say it's typically pretty organic because most people approach me.

I think the first thing I would say is that I'm a very open person.

Most people approach me.

I think people out there in the marketing world will see, "Hey, this thing is either coming at it from a new direction of some of the content I do, or they're like, "Oh, there's a big imprint."

A lot of it is just email introductions like, "Hey, I thought you guys should meet."

I've worked with Woodbine Entertainment quite a bit, the horse track, and I love the people there.

They've done introductions between me and other people simply because it's been a cool, healthy working relationship.

They believe that it would benefit their friend.

It really does come down to just the same thing, just the basics of introductions, but also being the person introducing other people.

I take a lot of pride in that and just being like, "Hey, you should meet this person," fully knowing that there's no financial incentive on my part.

I believe that if I keep doing that, if there's a God somewhere out there, they're going to be like, "Yeah, here's some things going your way at some time, too."

Yeah, I think that's the personable nature of our business.

That's what it's all built on.

That's why people follow you.

That's why you build an audience, but that's also how you get business.

It's all one and the same kind of thing.

To continue on the peeking behind the curtain, and I think I would be interested in this because I've asked this of a few people.

You create a prestigious amount of content.

It's a lot.

Yeah.

It's a ton.

How?

What is your--?

If you don't want to reveal the secrets, I understand, but my God, I look at it, I'm like, "Dude."

My secret's pretty easy.

I really love history, and I really love-- It feels weird because--and I often say this to my wife at least.

I'm like, "Man, I've been so lazy.

I haven't been working."

She's like, "What are you talking about?"

You're in your office curating things, finding things.

It's just I don't really view it as work.

I mean, I'm lucky because I understand that most people won't find things that they love that much, but I do think people should find things that they love to some extent.

I work a ton.

I do so much content, but it really doesn't feel like--it really just doesn't feel like I'm working most of the time-- That's great. --because I'm just so excited.

It's like hunting.

It's like searching for interesting things.

I take a lot of pride in finding something that I know has been overlooked or no one knew about.

Although, it goes back to that thing I'll post it.

I'll give you an example.

I posted this photo a couple weeks ago.

During World War II, the Royal Norwegian Air Force was headquartered out of Toronto.

Yes, I know.

I did a whole research project on it.

The entire world.

My family's from Norway, so I know a lot of this.

This is awesome.

Oh, yeah.

Even Prince Oleg, the guy that--Oleg, I think.

He became the king.

I've seen great footage of him here playing during World War II.

One of the fighter planes crashed into one of the Toronto ferries going to the island, flipped it, both the Norwegian pilots died.

I finally found this photo of the plane being taken out of the water a couple weeks ago.

I was so excited because I had never come across--I'd been looking for it.

I posted it, and literally no one cared.

That breaks my heart because there's little Norway when you go up Highway 11 or Highway 400.

There's little Norways up there because they had a thing up there.

I didn't know.

I've got to find that post.

I will go like it.

Little Norway was what we call Billy Bishop Airport here on the island now.

That was little Norway for, I believe, two years.

Then after this plane accident, they moved up to Muskoka, and that became little Norway.

That was the second little Norway.

You listen.

You can't please everybody, but I think there's also value in putting stuff out there that's not for everybody because you have a broad audience, and there are people like me and other people who would be super interested in that and follow you mainly because you're not putting out broad, generic-y content that's for everybody.

What I feel--and this is a feel thing--as much as there is a need for us to find something to distract us from the political shit show that exists both in the U.S. and then next year in Canada, there's also a need for quality, stimulating content because people--and we kind of mentioned this before we got going-- there's just a plethora of seven-second, easy dopamine hit kind of content, and it's not-- I don't think it's good for the soul.

I don't think it's good for the brain, quite frankly.

Yeah, it's like the Styrofoam wrapper around a burger sort of feel.

I really believe that--you're right, though.

There's a lot of people--and I know that you're right because there's a lot of people that come up to me and they talk to me about the smart ones that I think, "Oh, no one paid any attention to."

So I really believe in putting out smart content.

Almost everything I do, I try to have smart content, but you also can have smart content that's also charming.

Yeah.

I mean, like-- You can have fun, too. --Dave Winfield was almost arrested for killing--what was it, a pigeon or a seagull?

Was that the one?

I don't know.

Did you know this?

No, I don't know this, but it sounds fascinating.

So, is it a seagull?

A seagull?

Let me look.

I'm going to hunt him.

Dave Winfield, bird, dead.

So Dave Winfield, who later went on--okay, seagull.

So 1983, Dave Winfield was almost arrested by the--was he almost arrested or he actually was arrested?

Yeah, so 1983, he killed a seagull at Exhibition Stadium here in Toronto because there was a seagull on the field and he just looked at it, grabbed the baseball, and just threw and killed--threw the baseball and killed the seagull.

So it was a seagull, but the police were called.

He was actually--I don't know if he was actually arrested or they actually took him aside to arrest him.

It was like an actual big thing.

I mean, that's smart content, but it's also interesting.

Yeah, this history story was brought to you by Volkswagen.

[Laughter] They hate seagulls.

[Laughter] Just kidding.

Okay, I'm going to go to our section here because I like to keep these a little bit short.

A little section that we always talk--you coined a phrase for this section.

I did?

Yeah, it was like creator tools or something like that.

Anyway, regardless, there's--always like we ask, what tool would you recommend?

I mean, there's a lot.

Last week we had the tool was going for a walk.

It could be for that.

It could be a light room.

It could be a photo.

It could be anything.

What tool, if you had to pick one, that maybe other content creators would be interested in or you yourself use and could not live without it, what tool would that be and why?

I've got the DJI Osmo Pocket 3, which I'm actually streaming through it right now.

That's great.

I swear to God, I don't go anywhere without it.

It is like--it is--it's the stick.

It's like--I mean, I can't show you because I'm looking at it right now.

But the lav mic, which is these stupid little unflattering weird rectangle things that somehow people are like, "Yeah, it makes sense to put it on even though it doesn't look very good," but it syncs immediately to it.

You just turn it on and it immediately syncs to that without any issue of, you know, my normal Sennheiser back pocket one where there's frequency issues and all that stuff.

I swear to God, the DJI Pocket Osmo 3, which is like sold out everywhere, is like the most--it's wild.

It's just like--it makes filming kind of fun again.

It's just built so beautifully and it heathers with the lav mic immediately, every time.

And it's just one of those things that, like, all of a sudden I'm telling people about it and they don't care and then they hold it and they're like, "Whoa, this is actually really cool."

So, I mean, every once in a while you see a product or you use something and you're like, "I need to tell people about this because it's just so awesome."

So, if people like video content, the DJI Pocket Osmo 3 or whatever it's called, I mean, I don't know what else to say, but I do know that when I look for content and I look for content for my projects and stuff like that, I kind of allow myself to go down rabbit holes and I don't get mad at myself.

So, I think there's some merit in just kind of like going in different directions and following rabbit holes because oftentimes I'll be like, "Holy cow, I found something so cool that I had no clue."

And it's because if I go back and I look at it, it's because I kind of let myself, you know, go off track a little bit.

So, I don't know.

Everyone's different, but a good camera and the ability to find related things that you didn't know were going to be related.

That is the secret to a lot of things is being able to think broadly, I suppose, and deeply, but making those connections.

Going to wrap it up here.

Final thoughts, Dave, anything on your mind?

I just want to thank you for making historical content, shining a spotlight on cool stuff that we didn't know about that's right next door to us.

I think that's really cool.

Yeah, I'll post some more Hamilton-based stuff.

There's some really cool...

One of my favorite photos of the last long while is actually a photo from Stelco, the steel factory.

It was a Kodachrome 1950s thing with a man, but with the burning oven right in front of him, poking the steel.

And it's just this like...

I'll try to find it.

I'll send it to you.

That's so cool.

It's literally one of my favorite photos because it's that era of the 50s where all the colors pop and it's just so beautiful.

The fact that it's in a factory, he's all dirty and everything, and the lighting's perfect.

It's just so beautiful.

So Hamilton.

Yeah, there are some great photos of Hamilton out there because it had decades of big prosperity.

Yeah, it really did.

Stephen Baker was out here.

That's why there's fancier buildings in Hamilton than you would normally expect.

I run around this city and I always say if you can see past the grittiness of it, the buildings are beautiful.

It's got a lot of grit and it's got a lot of challenges, but boy, it's an incredible place.

I just shot a thing about Collingwood.

Collingwood's a bit like that too because it had decades of prosperity because of the shipbuilding.

But then it also was super gritty and now it's super gentrified.

Hamilton and Collingwood are kind of similar because you're there and then you're like, "Wow, why are there so many really nice old, old buildings here?"

It's because both had industries that were quite profitable for decades, followed by difficult times or whatever.

Hamilton's just full of really cool historical photos from days gone by.

I look forward to seeing them on your channels.

I will.

I know I'm being shamed into promoting Hamilton, but I can deal with that.

I like that.

Morgan, I want to thank you for your time.

I really do appreciate it.

I know it was the last minute, so thank you so much.

Where can people find you?

You have a host of places, which I'll put in the show notes, but if you had to pick a couple, where are people going to find you?

For Instagram, it's Old Toronto and then there's Old Canada series.

I also have Old Ontario series on there too.

People were wanting to look at my short-form documentaries.

I have a hundred or so on my YouTube channel.

It's just Old Toronto series on YouTube.

I'm pretty much everywhere.

That's amazing.

Thank you very much for your time.

This has been episode number four of the Content Creator Society.

My co-host David Ross here, our wonderful Morgan Ross, not related as far as I know, but what an amazing coincidence.

My name is Bonar Bolger.

Thank you very much for being with us.

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Bonar Bulger

Unveiling the Past, Shaping the Future: A Journey with Morgan Ross

Show Notes: Content Creator Society Season 2, Episode 4

Topics Discussed:

Transcript

A Closer Look at the Vicious Cycle of Short-Form Content: Insights and Reflections