DRIVE PRODUCTS
Manufacturing
Teaming up with Skyler Media, Steak+Sizzle CreativeWorks reshaped Drive Products' brand narrative. We used creative filming and photography tactics, gave the factory setting an authentic touch, and added emotion to every frame. Our result was a visually engaging narrative and a powerful photography gallery, capturing the true essence of Drive Products for their marketing campaign.
production team
Agency — Skyler Media
Producer — Bonar K. Bulger
Director — Travis Wood
Gaffer — Alex Tong
Editor — Justin Dhama
Photographer — Lucas Scarfone
the Brief
Working alongside Skyler Media, we took on a production project for Drive Products, a traditional manufacturer of heavy equipment founded by three brothers. This no-frills company focuses on a practical approach to business, adhering to tight budgets without unnecessary embellishments.
To invigorate their brand, we creatively utilized the factory setting. By employing haze machines and strategic lighting, we introduced emotion and authenticity to the industrial atmosphere.
Our support extended to crafting a well-rounded photography gallery, which Drive Products utilized for social media promotions and other marketing efforts.
The challenge of transforming a motionless, practical brand into a visually dynamic narrative was an exciting endeavour—the outcome: a captivating, true-to-life depiction of the essence of Drive Products.
the SOLUTION
Working alongside Skyler Media, we took on a production project for Drive Products, a traditional manufacturer of heavy equipment founded by three brothers. This no-frills company focuses on a practical approach to business, adhering to tight budgets without unnecessary embellishments.
To invigorate their brand, we creatively utilized the factory setting. By employing haze machines and strategic lighting, we introduced emotion and authenticity to the industrial atmosphere.
Our support extended to crafting a well-rounded photography gallery, which Drive Products utilized for social media promotions and other marketing efforts.
The challenge of transforming a motionless, practical brand into a visually dynamic narrative was an exciting endeavour—the outcome: a captivating, true-to-life depiction of the essence of Drive Products.