Porsche Cars Canada - Teaser for Toronto's Porsche Experience Centre
automotive
Tasked with crafting a compelling teaser for the start of construction of Porsche Cars Canada's new Porsche Experience Centre in Toronto, we were confronted with a tight timeline and high expectations. Given the significance of this being the world's 10th Porsche Experience Centre, the challenge was not only to illustrate the centre's groundbreaking but also to encapsulate the prestige of Porsche's brand. Operating under a crunch time, we were asked to deliver a creative concept that could be executed swiftly and effectively.
production team
Agency — Steak+Sizzle CreativeWorks
Executive Producer — Bonar K. Bulger
Producer/Director — Jakob Pospieszynski
Camera Operator — Chris Monteiro
Drone Operator - Stephen Wier
Sound Design — Justin Dhama
Editor — Niko Myyrä
Driver — Johnathan Urlin
Photographer — Lucas Scarfonethe Brief
Porsche Cars Canada sought a dynamic teaser video to herald the development of the 10th Porsche Experience Centre globally, located in Toronto. This project was doubly significant as a landmark achievement for Porsche Canada, demanding a showcase worthy of its prestige. Our challenge was magnified by the constrained timeline, with only a few hours available for filming, leaving little room for retakes or elaborate setups. The client required a concept that could be swiftly operationalized, capturing the essence of the Porsche Experience Centre's allure with impactful visuals and sound.
the SOLUTION
Embracing the project's constraints as creative stimuli, we proposed an on-location shoot at the site destined to become the Porsche Experience Centre. We selected a Porsche Dakar for on-site driving, symbolizing the breaking of ground for the new centre, and capturing the spirit of innovation and excitement that defines the Porsche experience. Our team, comprising a professional driver from Sport Driving Canada, a drone operator, and a camera operator, meticulously planned each shot to maximize our limited window of opportunity. High frame rate filming was employed to ensure smooth, dynamic footage that could vividly convey the energy and anticipation surrounding the centre's debut.
To underscore the teaser's impact, we captured the Porsche carving its path on the very ground where the centre would rise, a visual metaphor for innovation and progress. The footage was then rapidly sent to our editor in Vancouver, who was instrumental in weaving the visual and audio components into a potent narrative. Justin Dhama, our exceptionally skilled sound designer, crafted a soundscape that amplified the teaser's emotional resonance, perfectly tuning the excitement Porsche aims to deliver through its Experience Centre.
The final teaser video served not only as a tantalizing preview of the Porsche Experience Centre, Toronto but also as a versatile asset for Porsche Cars Canada. Utilized across social media, internal presentations, and various marketing platforms, it offered a multifaceted utility that extended well beyond its initial scope. Reflecting on the project, our team takes immense pride in what was achieved under stringent conditions. The video not only honoured the essence of Porsche's brand DNA but also successfully invoked the groundbreaking spirit of the new centre, setting a high benchmark for our continued collaboration with Porsche Cars Canada.
Groundbreaking Velocity: Porsche Experience Centre.
Dive into the captivating teaser for Toronto's Porsche Experience Centre, an embodiment of adrenaline and prestige. In just a few cinematic moments, experience the raw power and innovative spirit slated to define the 10th global Porsche Experience Centre. This video, born from a high-octane shoot wrapped under demanding time constraints, captures a thrilling taste of what's to come, setting the stage for the grand opening in 2024
