the TRAVEL EXPERIENCE series
TRAVEL
Our film crew embedded themselves seamlessly with the Porsche Experience team, embarking on an exciting, extensive Canada-wide journey. Their core mission: to document and passionately share the pure luxury and unmistakable thrill of the Porsche Experience Program through a compelling, immersive visual tale. In doing so, this richly nuanced content establishes a meaningful, profound connection between Porsche Canada and their targeted audience.
production team
Agency — Steak+Sizzle
Producer/Director — Bonar K. Bulger
Cinematographer — Chris Montero
Photographer — Lucas Scarfone
Photographer — Jordan Lenssen
Photographer — Viktor Radicsthe Brief
Porsche Cars Canada envisioned capturing the essence of their dynamic Experience Program, which offers customers the unique opportunity to drive Porsche vehicles through captivating landscapes worldwide. Recognizing the power of tailored, branded content, their goal was to inspire and evoke emotion in their audience, rather than simply advertising their program.
Entrusting this mission to Steak+Sizzle CreativeWorks, we took on the responsibility of deploying a dedicated crew to document every exhilarating moment of this journey. Our team aimed to craft a compelling narrative that resonates with Porsche enthusiasts, transforming the experience from a distant dream into an achievable reality.
the SOLUTION
For this project, we assembled a compact, highly efficient team consisting of one photographer and one videographer. Their key responsibility was to inconspicuously document the participants' Porsche travel experience, capturing all essential details while completely preserving the authenticity of the moment.
Our team found a delicate balance — they were present at every significant event without becoming a disruption, operating more like observers than active participants — making their own presence nearly invisible. They applied a careful strategy of knowing when it was suitable to interact with the audience and when it was necessary to recede into the background.
A vital part of their role was fostering a sense of trust and comfort with the participants. This not only put the participants at ease but also resulted in more natural and candid photos and videos. Ultimately, our team's expertise in knowing when to engage and when to withdraw ensured the success of this intricate project.
