Nhu sharing her passion, and being herself.
It’s an up hill battle. Building a community doesn’t happen over night and it takes dedication and tenacity. The thing is, if we look at the audience of some “Influencers,” you can find yourself wondering how they built such a large audience.
The reality is, it isn’t so much about the size of the audience, it's about how engaged they are. That’s what makes an audience great, that's what makes an audience compelling.
For Nhu - that engagement comes from just being herself. Nhu doesn’t have hundreds of thousands of followers. Her community of about 6,000 are passionate and engaged. For her it's about sharing her passion and the beauty she sees in the world.
She started posting images of cars and car parts, and as can be expected her audience was 80% male. She wondered if she could shift that demographic make up and started to inject images of herself into her feed. As her feed becomes more personal she’s noticing an uptick in engagement and a change in those demographics.
Nhu Nguyen
The purpose of posting more of myself was to engage a different demographic.
Nhu Nguyen
https://www.instagram.com/p/B_G3kSYFKyF/
