24 Hours of Le Mans: A Study in Racing and Real-time Content Creation
motorsport
In this case study, we present our collaboration with Michael Christensen, a Porsche Works driver, during the adrenaline-infused 24 Hours of Le Mans. We shed light on how we utilized a multi-channel approach to magnify his performance, amplify his social media presence, and bring his journey to life.
production team
Agency — Steak+Sizzle
Producer/Director — Bonar K. Bulger
Cinematographer — Sebastian Kubatz
Photographer — Jordan Lenssen
the Brief
Our challenge was multi-faceted: document Michael Christensen's epic 24-hour Le Mans race, engage his audience with real-time updates and beautifully crafted content, and bolster his social media following. Our goal was to capture the electricity of the moment, using videography, social media, distribution, and photography to create an immersive experience for his followers.
the SOLUTION
A team of our expert content creators were on the ground, tracking every pulse-racing moment of Le Mans. Producer/Director Bonar Bulger teamed up with automotive photographer Jordan Lenssen and cinematographer Sebastian Kubats and orchestrated an all-inclusive coverage of the event. From scrutineering to the vibrant parade through the town, every moment was documented, all leading up to the victorious finale. Together, they captured Christensen's journey and victory while continually providing engaging content across all available channels. Through this comprehensive coverage, Michael Christensen's impressive feat at the iconic 24 Hours of Le Mans, and the legendary "Pink Pig" of 2018 were broadcast in all their glory.
The result was a remarkable showcase of storytelling and content creation, transforming the raw energy of the race into a compelling narrative tailored to Michael Christensen's brand.
