Toyota Manufacturing Canada
automotive
During our impressive collaboration with Toyota Manufacturing Canada, we were given exceptional access to the factory line where the innovative Toyota NX was being crafted alongside the Toyota RAV4. This wasn't just about recognizing the commendable efforts of the Toyota team, it was a testament to the trust Toyota placed in our team. Allowing us to step into areas typically hidden from view, they shared a part of their intricate operations. This case study echoes that trust, offering a rare insight into Toyota's world of detailed precision and innovation.
production team
Agency — Steak+Sizzle
Producer/Director — Jakob Pospieszynski
Director of Photography — Chris Monteiro
Photographer — Lucas Scarfone
Photographer — Jordan Lenssen
Gimbal Operator — Justin Dhamathe Brief
The brief from Toyota Manufacturing Canada came with a unique set of objectives. Their primary request entailed comprehensive coverage of Toyota NX's manufacturing process. The emphasis lay in capturing the innovative blending of the assembly line for both - the Toyota NX and Toyota RAV4. The end goal was to use these visual narratives to acknowledge the Toyota team's diligence and the meticulous precision underscoring Toyota's manufacturing prowess.
Photography was a crucial aspect of their ask. They required extensive photographic documentation of the Toyota NX's assembly process that could serve as a visual journey, offering a rare introspection into how a Toyota NX is brought to life. Each image was to tell a story, narrating the evolutionary stages of the vehicle's assembly from start to finish.
The concluding part of their brief centred around capturing the celebratory reveal of the Toyota NX as it emerged off the assembly line. This included documenting the exclusive presentation that took place post the reveal, attended by high-profile Toyota executives including the CEO. The challenge was not just to create a compelling visual account, but to skillfully navigate through the entire event ensuring every key aspect was duly captured in our lens. This complete suite of requirements presented us with a noteworthy endeavor, one that demanded meticulous planning and precise execution.
the SOLUTION
For this project, we assembled a compact, highly efficient team consisting of one photographer and one videographer. Their key responsibility was to inconspicuously document the participants' Porsche travel experience, capturing all essential details while completely preserving the authenticity of the moment.
Our team found a delicate balance — they were present at every significant event without becoming a disruption, operating more like observers than active participants — making their own presence nearly invisible. They applied a careful strategy of knowing when it was suitable to interact with the audience and when it was necessary to recede into the background.
A vital part of their role was fostering a sense of trust and comfort with the participants. This not only put the participants at ease but also resulted in more natural and candid photos and videos. Ultimately, our team's expertise in knowing when to engage and when to withdraw ensured the success of this intricate project.
